Category: Audience Targeting

• Creating a Buyer Persona

  

  Why create a buyer persona? Developing strong marketing personas (or buyer personas) is critical to a successful content strategy. These profiles are intended to assist you in identifying your target audience by collecting key information about their demographics, behaviors, challenges, and desires. With a thorough understanding of your target demographic, you can design content that…

  Author

  February 15, 2024

  Audience Targeting, Content Strategy

  buyer persona, Content Strategy, content-marketing, marketing persona